๐Ÿงˆ LR Wellness Academy
For 40 years they told you butter was bad. The science disagreed the whole time.
The demonisation of saturated fat was one of the biggest nutritional mistakes of the 20th century. Here's what we actually know now - and which butter to buy.
Read the full article โ†’
mattsroper.com/lr-good-fats.html
๐Ÿ“ฑ Screenshot & Post to Social

Rehabilitating butter is great content.

This challenges a deeply held belief that's been proven wrong. That's the formula for high-engagement posts. People who still buy low-fat margarine will tag their friends. People who already use butter will share it with satisfaction.

๐Ÿฅš
๐Ÿ“ Whole eggs - yolk vs white
Whole eggs: the yolk is where all the nutrition is. The white is primarily protein. The yolk contains choline (critical for brain function), vitamin D, omega-3, lutein (eye health), vitamin K2, and the fat that carries all the fat-soluble vitamins. Egg white omelettes discard the most nutritious part.
Free-range eggs have measurably higher omega-3 than caged. Clarence Court and Burford Brown are UK brands with noticeably richer yolks.

Suggested caption: "Butter was never the problem. Here's what 40 years of bad nutritional advice actually cost us ๐Ÿงˆ Link in bio"

๐Ÿงˆ Dietary Fat & Fat Quality

Fat doesn't make you fat.
The wrong fats
make you ill.

The low-fat dietary era - roughly 1980 to 2010 - produced an explosion in obesity, type 2 diabetes, and heart disease. The culprit wasn't the fat that was removed. It was what replaced it: refined carbohydrates, sugar, and seed oils.

โฑ 8 min read
๐Ÿงˆ Kerrygold ranked #1
Free to read

The great fat mistake - how it happened

In 1961, the American Heart Association issued dietary guidelines recommending the reduction of dietary fat - particularly saturated fat - based largely on the work of physiologist Ancel Keys. Keys proposed the "diet-heart hypothesis": that dietary saturated fat raised blood cholesterol, which caused heart disease.

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๐Ÿ“ Avocado - the fat content
A whole avocado contains approximately 30g of monounsaturated fat (primarily oleic acid - the same as olive oil) and 10g of fibre. It's one of the few foods that simultaneously delivers quality fat, fibre, potassium, and vitamin E in meaningful quantities.
Widely available in UK supermarkets year-round. Ready-to-eat versions in Tesco, Waitrose, and M&S take the guesswork out of ripeness.

The problem: Keys cherry-picked his data. He initially examined 22 countries, found only modest correlation, then published a "Seven Countries Study" using only the countries that supported his hypothesis. When all 22 countries are plotted, the correlation largely disappears.

This flawed hypothesis became global dietary policy. Governments on both sides of the Atlantic told people to reduce saturated fat. The food industry complied by producing low-fat products - which invariably added sugar and refined carbohydrates to restore palatability. The result was catastrophic for public health.

The 2020 BMJ meta-analysis: A comprehensive analysis of randomised controlled trials found no significant association between saturated fat intake and cardiovascular mortality. The review concluded that the evidence against saturated fat was never as strong as the dietary guidelines implied, and that the replacement of saturated fat with refined carbohydrates actively increased cardiovascular risk.

Understanding the fat types - what actually matters

Eat freely

Saturated Fats

Found in butter, ghee, coconut oil, meat, and dairy. Highly heat-stable. Essential for cell membrane integrity, hormone production (including testosterone), and brain function. The demonisation of saturated fat was not evidence-based.

Eat freely

Monounsaturated Fats

Found in olive oil, avocados, and nuts. Associated with cardiovascular protection. Stable under moderate heat. The Mediterranean diet's primary fat. Well-established positive evidence base.

โš ๏ธ In balance

Omega-3 Polyunsaturated

Found in oily fish, walnuts, flaxseed. Anti-inflammatory. Essential - your body cannot produce them. Most people are deficient. Supplement with a quality fish oil if you don't eat oily fish 2โ€“3 times weekly.

Avoid

Omega-6 Polyunsaturated (excess)

Found in seed oils (sunflower, corn, soybean, rapeseed). Pro-inflammatory in excess. The modern diet delivers 15โ€“20x more omega-6 than omega-3. This imbalance drives chronic inflammation. See our seed oils article.

๐ŸŸ
๐Ÿ“ Wild vs farmed salmon
Wild salmon contains 2โ€“3x higher omega-3 content than farmed. Farmed salmon eat a grain-heavy diet; wild salmon eat smaller fish and krill, accumulating omega-3 throughout the food chain. The colour difference is also visible - wild is deeper orange-red from natural astaxanthin.
Look for "wild Pacific salmon" or "MSC certified" labels. Tinned wild salmon (John West or own-brand) is a cost-effective alternative to fresh.
Avoid entirely

Trans Fats

Found in hydrogenated vegetable oils and traditional margarine. Raise LDL, lower HDL, directly promote cardiovascular disease. Banned in many countries; still present in some processed foods. Read ingredient labels carefully.

The best butters - ranked

Not all butter is equal. The quality of the fat depends significantly on what the cow was fed. Grass-fed butter is meaningfully different in composition to grain-fed equivalents.

# Butter Why it ranks here Approx. price
๐Ÿฅ‡ 1 Kerrygold Irish grass-fed cows, higher omega-3, higher CLA (conjugated linoleic acid), higher vitamin K2, deeper yellow colour indicating beta-carotene from fresh grass. The clear leader in UK supermarkets. ~ยฃ1.45/250g
๐Ÿฅˆ 2 Anchor New Zealand grass-fed butter - similar nutritional profile to Kerrygold. NZ cows are grass-fed year-round due to climate. Widely available in UK supermarkets. ~ยฃ1.35/250g
๐Ÿฅ‰ 3 Yeo Valley Organic UK organic butter. Organic certification restricts the use of certain feeds; the cows have better pasture access than standard. Good option if you prefer to buy British. ~ยฃ1.95/250g
4 Waitrose Organic Own-brand organic from Waitrose. Solid quality, UK sourced, organic certification ensures reasonable pasture access. Slightly less information available about grass-feeding specifics. ~ยฃ1.80/250g
5 Standard supermarket butter Better than margarine in every meaningful way. The cow diet is less controlled - likely more grain-fed - so the nutritional advantage over the options above is reduced. Still a valid choice. ~ยฃ0.95โ€“ยฃ1.20/250g

What margarine actually is

Margarine deserves to be understood for what it is, not what it's marketed as. It was invented in 1869 as a cheap butter substitute for the poor. The modern low-fat spread sold in UK supermarkets typically contains:

Traditional hydrogenated margarine created trans fats - now known to be the most harmful dietary fat. Modern margarines use interesterification instead, which avoids trans fats but creates a different set of novel fat structures that have less long-term research behind them.

The bottom line on margarine: It is a highly processed industrial product designed to mimic butter at lower cost. The premise that it was healthier than butter - the reason it was recommended for four decades - has been thoroughly dismantled. If you currently use margarine or low-fat spread for health reasons, you have been misled. Switch to Kerrygold.

๐Ÿ›๏ธ This is covered in depth in your programme

Fat Overhaul Programme - 7 Days

Day 1: Fats audit - list every source of fat in your current diet. Day 2: Seed oil replacement. Day 3: Shopping list for quality fats. Day 4: Cooking techniques with stable fats...

Foundation - ยฃ49/month

Fat Overhaul Programme - 7 Days

A structured 7-day dietary fat overhaul. Full audit, shopping list, cooking guidance, and meal plans using only quality fats.

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Your Personalised Fat Protocol

Based on your goals and current dietary fat intake, your protocol prioritises: Kerrygold for cooking, olive oil for cold use, fish oil supplementation to address omega imbalance...

Performance - ยฃ97/month

Your Personalised Fat Protocol

Performance members get a personalised dietary fat strategy aligned with their training goals and current intake - including omega-3 supplementation recommendations and fat timing for performance.

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Confirm with Bloodwork - Lipid Panel & Inflammation

The impact of improving dietary fat quality shows up in your cholesterol ratios (LDL particle size matters more than total LDL), omega-6:3 ratio, and hs-CRP inflammatory marker...

Elite - ยฃ197/month

Confirm with Bloodwork - Lipid & Inflammation Markers

Elite members get a full lipid panel (including LDL particle size), omega-6:3 ratio, and inflammation markers tested quarterly - so you can see the actual cardiovascular and inflammatory impact of dietary fat changes.

Unlock with Elite โ†’

Ready to put this into practise? Start your free trial at Lifestyle Revolution.

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