Social Media Strategy
Content That Drives Subscribers.
Organic social strategy for this programme — hooks, content ideas, and how it drives long-term subscription or standalone bolt-on revenue.
Hook Ideas
"8 weeks postpartum — here's what safe exercise actually looks like"
"I got my body back without punishing myself (here's how)"
"The mum workout that actually works around nap time"
Content Ideas
- ▸ Real mum transformation — no filters, no shame
- ▸ "Workout in 20 mins while baby sleeps" series
- ▸ Pelvic floor and core recovery series (educational)
- ▸ Partner content: "how my partner supported my post-natal recovery"
- ▸ Month 1→2→3 honest progress docs
Best Platforms
Instagram
Facebook Groups
TikTok
Virality Potential
HIGH
emotional resonance content in mum communities; shares across Facebook and WhatsApp groups
Bolt-On / Upsell
Facebook community group — highest converting platform for this audience; community = retention driver; pair with nutrition bolt-on
Hashtags: #postpartumfitness #postnatalfitness #mumswhoworkout #newmum #mumtransformation
