Social Media Strategy
Content That Drives Subscribers.
Organic social strategy for this programme — hooks, content ideas, and how it drives long-term subscription or standalone bolt-on revenue.
Hook Ideas
"Try this breathing technique for 60 seconds. You'll feel different immediately."
"I had a panic attack. Then I learned this. Everything changed."
"Box breathing changed how I handle pressure. Here's how to do it."
Content Ideas
- ▸ Live breathing technique demos — instant value
- ▸ "Breathe with me" guided sessions (1–5 mins)
- ▸ Stress response explainer series
- ▸ Byron talks: breath and athletic performance
- ▸ "I replaced anxiety medication with this practice" — member story
Best Platforms
TikTok
Instagram Reels
YouTube Shorts
Virality Potential
VERY
breathing demos are among the most shared health videos on TikTok; immediate, demonstrable result within the video
Bolt-On / Upsell
Standalone bolt-on potential — "21-Day Breathwork Challenge" as a one-off paid programme (£19–29) outside core subscription; highest trial conversion of any programme
Hashtags: #breathwork #stressrelief #anxietyrelief #breathingexercises #mindfulness
